2003 sees Action Man embarking on his biggest ever mission.

When a mysterious X-shaped island is detected in the Ocean, there’s only one man who can save the world: Action Man! Created by Hasbro, Action Man is back for 2003 with a gripping “Hunt for X” storyline that unfolds in an interactive, year-long TV advertising campaign…

The unidentified island X, equipped with a massive death ray, is just days away from having every major city within its range. When all other attempts to stop it fail, it is up to Action Man, to track down his evil adversary, Dr X, on the island and save the world. Crossing terrains from polar to city, and Jungle to mountain, Action Man is armed with the latest technology and equipment in his search for X.

How will the story end? In December 2003, you decide! Viewers choose an interactive final TV vote to determine the outcome of Action Man’s quest. Follow the story as it unfolds on www.actionman.com

Hasbro’s Top Action Man Figures for 2003 are:

Shouter: A first for the toy market, Action Man Shouter features realistic face-flex technology. Push Action Man’s belt to make him talk, and push harder to see him shout as he changes facial expressions. SRP: £17.99

Final Combat: Bringing to life the final showdown between Action Man and Dr X, this twin-pack includes AM fully equipped with power punch and Dr X with two interchangable arms – one with chainsaw and light effect sparks. SRP: £24.99

Camo Atak: Fully articulated Action Man with camouflage face. Comes with Camo crayons for both Action Man and for the kids. SRP £4.99

Action Man Polar Trapper: Ready for battle in any icy terrain, artic Action Man cunningly aims and fires and infra-red remote control net blaster to capture the enemy. SRP: £19.99

Altitude Atak: Para Action Man, complete with camoflage clothing and parachute, removable helmet, safety gear, gun and landing target. SRP £19.99

Dr X: is back and viler than ever. New tough looking Dr X figure with cyber dreads and arm; Trigger his secret missile fire and reveal his cyber green guts. SRP: £9.99

Raid 4×4: Track down X in this super tough 4×4 open top jeep, complete with Action Man and his trusty Alsatian “Raid” who launches to attack evil enemies. SRP £34.99

Snowboard Extreme: Cool snowboarding AM figure with spiky hair and goatee. Removable snowboard with two firing disks. SRP: £7.99

Samurai Mission: AM as authentically styled samurai master with three wicked moves: Chop, kick and punch. Controller disguised as a sword carry, with removable sword and nunchucks. SRP £9.99

Jungle Adventure: Tough, camoflage Action Man with cool bandana; press his water bottle to fire realistic cross bow, complete with two sticky tipped darts. SRP: £7.99

Dino Mission: AM battle two Prof Gangrene re-generated dinosaurs in Dino Mission, one featuring scary sound effects. SRP: £14.99

Mission Manta: Action Man in a cunning manta disguise. Twin firing missiles shoot from the mysterious Manta’s eyes while AM secretly swims underneath in his tough scuba gear. SRP: £14.99

Street Biker: AM as cool looking street rider with real working bike pedals and missile fire. SRP: £19.99

Base Camp: Set up camp with Action Man using the camoflage tent, which doubles as a cool kids’ backpack. SRP: £14.99

Pyramid Mission: A complete mission in a box, Pyramid Mission comes with removable clothing AM, three snakes, movable spike wall and moveable Prof Gangrene. SSRP: £22.99

Anti-Freeze: Action Man’s latest evil adversary. Anti-Freeze cuts a mean blue figure with an ice body, punk styling and carrying an ice club. His belt buckle can be be pressed to release Anti-Freeze round his body. Pure nastiness. SRP £8.99

Prof Gangrene: The green one is back, and he’s meaner than ever. Press Gangrene’s arm to see his face turn from mere ugly… to gruesome. SRP: £7.99

Roller Extreme: Fully articulated AM complete with shorts, helmet, sword, removable roller blades and moulded in mask. SRP: £4.99

Total Mission: Get Action Man ready for any terrain on his hunt for X. in Total Mission – three ne outfits each with different themes. SRP: £9.99

Mortar Combat: Military Action Man with moulded body, camo trousers and accessories. SRP £9.99

Super Speed Bike: AM Bike and rider with firing missile. SSRP: £24.99

Others Available

  • Action Man vs Dr X Ultimate Battle – SRP £14.99
  • Operation Suba – SRP £4.99
  • Super Speeder – SRP £9.99
  • Super Speeder Kit – SRP £9.99
  • Red Racer – SRP £24.99
  • Combat 20 – SRP £6.99
  • Mission Kits – SRP £1.99
  • Jungle Explorer – SRP £24.99
  • Combat Climber – SRP £9.99
  • Island X Racer – SRP £12.99

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