Category Archives: 50th Anniversary

Bobby Moore

To celebrate 50 years since England won the World Cup, Art +Science is launching a special limited edition Bobby Moore Action Man, in association with The FA and the Bobby Moore Fund.

The action figure has not been created with mass retail in mind. Instead, fewer than 2,000 pieces are being produced, with donations going towards the Bobby Moore Fund. Some will be auctioned off to raise money for the Fund, while some stock is heading to the Wembley store.

“Only 1,966 pieces are being produced and will be available from November; with a donation of £6 per piece donated to the Bobby Moore Fund,” said Karen Clarke, brand director at Art + Science.

The Bobby Moore deal forms just one part of Art + Science’s activity around the 50th anniversary celebrations of Action Man. Hasbro licensed Art + Science to develop a special anniversary range, and the line-up will hit retail from this month.

“There is a lot of excitement and anticipation surrounding the launch of the Action Man 50th Anniversary Collection,” added Clarke.

“The hero that inspires whole generations is back with a special collection of six figures. Action Soldier and Footballer will be available from October; and Scuba Diver, Paratrooper, British Infantryman, and Ski Patrol will be available from November. The 2017 Action Man collection will include at least 10 figures plus special editions.”

As a celebration of  the original Action Man, the line will reproduce some of the iconic toy’s original elements from its run back in the Sixties.

Clarke stated: “Action Man is back with the best of the Sixties and Seventies features. The flocked hair, gripping hands, and signature scar all feature with outfits, accessories and the iconic dog tag and the product packaging has been inspired by one of the original Action Man artists.”

Originally published on Toy News Online.Bobby Moore

Action Man 50th Anniversary Footballer

Footballer (50th Anniversary)

Action Man is back for his 50th anniversary! The hero that inspired whole generations is now fifty years young and it’s time to start some new adventures. Relive your childhood memories with this very limited collection of the best-loved Action Man products.

Whatever the adventure, Action Man is back in this limited edition range with the best of the 60’s and 70’s features. The flocked hair, the hands that really grip and the signature scar all feature with outfits, accessories, the Action Man booklet and of course, the iconic dog tag. The packaging has even been inspired by one of the original Action Man artists.

Includes Action Man figures, football kit, boots, ball, Action Man booklet and Action Man dog tag.

  • Limited edition 50th anniversary Action Man figure
  • Relive your childhood memories or create new ones
  • Features signature flocked hair, hands that grip, iconic scar and dog tag
  • Comes with Action Man booklet
  • Packaging inspired by one of the original Action Man artists

Cat No.: 3770641
EAN: 5060475167139

Available from:
Action Figure Supplies
Forbidden Planet

Action Soldier

Action Soldier (50th Anniversary)

Action Man is back!

He hero that inspired whole generations is now fifty years young. It’s time to celebrate and start new adventures.

You can relive your special childhood moments with this very limited collection of the best-loved Action Man products.

They will spark great memories of the times you spent creating battles in your bedroom, adventures around the house and those special ops missions in the garden.

Whatever the adventure, Action Man is back in this limited edition range with the best of the 60’s and 70’s features. The flocked hair, the hands that really grip and the signature scar all feature with outfits, accessories, the Action Man booklet and of course, the iconic dog tag. The packaging has been inspired by one of the original Action Man artists.

You can start your childhood all over again with one of the most collectible action figures of all time!

Includes Action Man figures, uniform, boots, cap, Action Man booklet and Action Man dog tag.

  • Limited edition 50th anniversary Action Man figure
  • Relive your childhood memories or create new ones
  • Features signature flocked hair, hands that grip, iconic scar and dog tag
  • Comes with Action Man booklet
  • Packaging inspired by one of the original Action Man artists

Cat No.: 3770634
EAN: 5060475167122

Available from:
Action Figure Supplies
Forbidden Planet